India's Urgent Commodity, Product International Branding Needs

Keeping increasing reluctant to imports by major Developed and importing countries. India need to focus primarily on branding its products and commodity as per International & Country Specific market to get better market access, revenue and premium for its product and services.

India, a rapidly growing nation with a versatile product range and services have a wide range of products which can fetch high premium if their marketing is done properly by the Government and high quality parameters are set during time of production. Sharing an example here, India is one of the biggest producer and exporter of quality Basmati rice but due to low International branding Basmati rice is mainly treated as a commodity and price of the same mainly revolve around the Demand and Supply factor of few importing nations.

If you see the price variation of 1 kg 1121 Steam Basmati rice in last three years you can see a peak of INR 135 (USD 2) and bottom of around INR 48 (USD 0.73). From here you can see the price difference Farmers, Growers, Miller, Trader, Exporter, Importer have experienced in such a small time frame. Even one can imagine a major change in Country rice export values due to such high price volatility and the loss to the economy.

India is one of the major nation who produce quality Basmati rice in such volumes and quality and if branded of rice is done properly we can get more markets to sell our rice which will help in increasing India economy.

We need to list down product we need to Brand in International markets, use Digital marketing to best, arrange product awareness across borders through different modes in a big to get premium for our products and help Indian growing economy in a big way by increasing exports.

Published on : 09-Oct-2016